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Subscription Website Publishing

Choosing Mentor Sites & Best Practices

Modeling your website modeled after successful content producers in your market

If your website is getting created, or you’re working on a redesign, what parameters will it follow?

In order to create a website that will effectively meet the needs of your audience you need to have a relevant starting point. If you’re creating a subscription

Modeling your website modeled after successful content producers in your market

If your website is getting created, or you’re working on a redesign, what parameters will it follow?

In order to create a website that will effectively meet the needs of your audience you need to have a relevant starting point. If you’re creating a subscription website, what amount on content will you give away for free and what percentage will be offered for a premium price?

To find a proper starting point, it’s recommended that you take a critical look at your market. Decipher the characteristics of competing websites that serve the market accordingly. Perhaps this entails the usability of the websites, easily understood navigation and social interaction opportunities for convenient sharing via Facebook or Twitter.

In addition to using three mentor sites as a starting point for your website, the Mequoda development team utilizes Framework1 – an adaptive website design process compiled with our best practices. These strategies have been tested and proven by other online publishing professionals in both B2B and B2C companies.

Not only do you begin with best practices and a site design comprised of successful attributes from competitors, but using Framework1 also allows you to get to market much quicker than other development options.

For more information on utilizing the Mequoda development team’s resources for your website project, contact Kim Mateus via email or by phone at 401-293-0401.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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